Selling and Business Codes

The rules that hide inside prices, offers, asks and growth decisions

A business decision can look technical while carrying rules about rejection, greed, visibility, responsibility and belonging.

Read the statements below to find a starting point. Some have an article you can read here; others open in Explorer, where you can test Codes from packs you own.

Naming the price

Codes that appear between knowing the value and saying the number.

MapRead the article

Charging more = rejection

You apologise for your prices.

Open Code

MoneyCheck your access in Explorer

Boundaries = greed

You apologise while asking for the agreed payment.

Open in Explorer

MoneyCheck your access in Explorer

Charging = greed

Underprices, delays asks, or overdelivers to secure safety through approval.

Open in Explorer

MoneyCheck your access in Explorer

Price = judgement

Underprices, delays asks, or overdelivers to secure safety through approval.

Open in Explorer

MoneyCheck your access in Explorer

Overdelivering = required

Underprices, delays asks, or overdelivers to secure safety through approval.

Open in Explorer

MoneyCheck your access in Explorer

Undercharging = safety

Underprices, delays asks, or overdelivers to secure safety through approval.

Open in Explorer

conflictRead the article

Money = conflict

Avoiding price conversations and negotiation

Open Code

Making the invitation

Codes that weaken or hide the next step a buyer needs.

MapRead the article

Selling = judgement

You share useful information, then remove the direct invitation to work with you.

Open Code

MoneyCheck your access in Explorer

Asking boldly = rejection

You send the proposal without stating the decision you want.

Open in Explorer

AskingCheck your access in Explorer

Asking = taking

Avoids situations that would test this pattern directly.

Open in Explorer

MoneyCheck your access in Explorer

Rich clients = danger

Avoids direct financial decisions and stays in short-term safety behaviors.

Open in Explorer

FaithCheck your access in Explorer

Asking = unworthy

Avoids situations that would test this pattern directly.

Open in Explorer

ImposterCheck your access in Explorer

Client results = responsibility

Avoids situations that would test this pattern directly.

Open in Explorer

MoneyCheck your access in Explorer

Raising prices = betrayal

Underprices, delays asks, or overdelivers to secure safety through approval.

Open in Explorer

Being judged

Codes that make a commercial response feel like a character judgment.

shameCheck your access in Explorer

Wanting more = shame

Not claiming financial goals publicly

Open in Explorer

Receiving MoneyCheck your access in Explorer

Receiving = exposure

Avoids situations that would test this pattern directly.

Open in Explorer

RejectionCheck your access in Explorer

Rejection = shame

Avoids situations that would test this pattern directly.

Open in Explorer

ConsentCheck your access in Explorer

No = shame

Avoids situations that would test this pattern directly.

Open in Explorer

Receiving CriticismCheck your access in Explorer

Criticism = rejection

Avoids situations that would test this pattern directly.

Open in Explorer

FearCheck your access in Explorer

Fear = shame

Avoids situations that would test this pattern directly.

Open in Explorer

LonelinessCheck your access in Explorer

Loneliness = shame

Avoids situations that would test this pattern directly.

Open in Explorer

Growing the business

Codes that attach hidden costs to capacity, leadership and scale.

MapRead the article

Growth = loss of control

You interrupt momentum when growth begins to increase complexity or responsibility.

Open Code

earningRead the article

Earning = guilt

Giving work away for free or significantly below value

Open Code

MoneyCheck your access in Explorer

Success = guilt

You make good news sound smaller around somebody who is struggling.

Open in Explorer

SuccessCheck your access in Explorer

Success = being controlled

Avoids situations that would test this pattern directly.

Open in Explorer

MediaRead the article

Success = luxury

Feeling behind if your life or business does not look aspirational enough, and distrusting quiet or ordinary success.

Open Code

sufficiencyCheck your access in Explorer

More = better

Restlessness at every income level, regardless of how it compares to past targets

Open in Explorer

worthRead the article

Visible success = worth

Worth fluctuating with income metrics

Open Code

Continue exploring

Which part of making an offer feels most like a judgment of you rather than a business decision?

Hidden Money CodesThe rules that can shape how you earn, charge, receive and keep money Visibility and Success CodesWhat can happen when the opportunity arrives and people begin to notice Procrastination and Avoidance CodesWhat the delay may be protecting you from